Wednesday, January 4, 2023

Sainsbury's and the competition

When I was an exchange student in England, Sainsbury's was my grocery market of choice, mainly because it was one of the cheaper ones and also because it was closest to my residence.

I returned to London this fall and of course I had to visit a Sainsbury's to go down memory lane. And to buy flapjacks, which are ridiculously delicious: they're small oat bars, rather like soft granola bars but better, with a deliciously buttery taste, even though the ones I bought were vegan.

What cracked me up is that Sainsbury's is now trying to compete against Aldi, the latter which is new since I was here last. See the Aldi price match sign? 

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